Make it Sexy

Stock Car Racing and Romance Novels--I don't know who came up with this idea, but good on them for trying to expand their respective fan bases.

It's easy to crack on either group--the head-in-the-clouds reader who doesn't want anything challenging in a story, the gearhead who won't read anything at all--but it seems to me that this is at least worth the gamble. Maybe some NASCAR fans, who are overwhelmingly male, buy a book or two, or maybe some Harlequin readers, who are overwhelmingly women, take up an interest in stock car racing. And if nothing comes of it, the investment can't be too great.

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