Guess they're not Marketing Majors

The fraternities are out in full force on campus, rushing freshmen with promises of, I assume, frivolous drunkenness, loose sorority girls, and connections to people who may one day offer them a post-graduation job. That's what I was offered when I rushed over ten years ago. The drunk part came true, sure enough, but that's about it.

So it's with a bit of rueful memory that I looked at the tables as I walked back to my office this afternoon, when I saw one particular fraternity's sign. I don't have a picture, but I remember the slogan:

Only three things in life are certain:
Rushing (name omitted to protect the silly)

Am I alone in thinking it's a poor marketing strategy to compare membership in your fraternity to death and taxes?

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