As part of Social Security reform, I believe that private savings accounts are a part of it—along the lines that President Bush proposed,” McCain told the Journal.[Wall Street Journal, 3/3/08; Campaign Website, accessed 3/3/08]Picture this--a collage of headlines that talk about various major financial institutions going bankrupt, and huge drops in the Dow Jones Industrial Average, while a voiceover talks about how John McCain wants you to put your Social Security into the market. Can we trust John McCain with our financial future when he says the fundamentals of our economy are strong?
It'll work, I think, because lots of older people understand that Social Security money isn't something that should be gambled with. It's the ultimate safety net for everyone, and it's the only thing a lot of people have, especially if they've never earned enough to be able to save for retirement, or if they've lost much what they had in a previous bubble. The news cycle is ripe for it, too, since we're looking at the imminent failures of a handful of major financial institutions. And while lots of people may not understand that the Dow Jones is a very limited look at the overall economy, they understand that if their retirement is in the stock market, and the market goes down, they're probably going to feel it. Exploit that.
Update: You won't even have to use something older. This is John McCain from earlier today in Jacksonville, FL.
Tailor-made for a "he just doesn't get it" line.