It is rare to find a food columnist (like the NY Times' "Minimalist," Mark Bittman, a food columnist who routinely glories in the sizzle of strip steak, and who has, in the past, considered pork a seasoning) writing about the downside to food. So Bittman's "Rethinking the Meat Guzzler" threw me for a loop:

Like oil, meat is subsidized by the federal government. Like oil, meat is subject to accelerating demand as nations become wealthier, and this, in turn, sends prices higher. Finally — like oil — meat is something people are encouraged to consume less of, as the toll exacted by industrial production increases, and becomes increasingly visible.


Growing meat (it’s hard to use the word “raising” when applied to animals in factory farms) uses so many resources that it’s a challenge to enumerate them all. But consider: an estimated 30 percent of the earth’s ice-free land is directly or indirectly involved in livestock production, according to the United Nation’s Food and Agriculture Organization, which also estimates that livestock production generates nearly a fifth of the world’s greenhouse gases — more than transportation.


Though some 800 million people on the planet now suffer from hunger or malnutrition, the majority of corn and soy grown in the world feeds cattle, pigs and chickens. This despite the inherent inefficiencies: about two to five times more grain is required to produce the same amount of calories through livestock as through direct grain consumption, according to Rosamond Naylor, an associate professor of economics at Stanford University. It is as much as 10 times more in the case of grain-fed beef in the United States.

The environmental impact of growing so much grain for animal feed is profound. Agriculture in the United States — much of which now serves the demand for meat — contributes to nearly three-quarters of all water-quality problems in the nation’s rivers and streams, according to the Environmental Protection Agency.

Because the stomachs of cattle are meant to digest grass, not grain, cattle raised industrially thrive only in the sense that they gain weight quickly. This diet made it possible to remove cattle from their natural environment and encourage the efficiency of mass confinement and slaughter. But it causes enough health problems that administration of antibiotics is routine, so much so that it can result in antibiotic-resistant bacteria that threaten the usefulness of medicines that treat people.

Those grain-fed animals, in turn, are contributing to health problems among the world’s wealthier citizens — heart disease, some types of cancer, diabetes. The argument that meat provides useful protein makes sense, if the quantities are small. But the “you gotta eat meat” claim collapses at American levels. Even if the amount of meat we eat weren’t harmful, it’s way more than enough.

Americans are downing close to 200 pounds of meat, poultry and fish per capita per year (dairy and eggs are separate, and hardly insignificant), an increase of 50 pounds per person from 50 years ago. We each consume something like 110 grams of protein a day, about twice the federal government’s recommended allowance; of that, about 75 grams come from animal protein. (The recommended level is itself considered by many dietary experts to be higher than it needs to be.) It’s likely that most of us would do just fine on around 30 grams of protein a day, virtually all of it from plant sources.


Perhaps the best hope for change lies in consumers’ becoming aware of the true costs of industrial meat production. “When you look at environmental problems in the U.S.,” says Professor Eshel, “nearly all of them have their source in food production and in particular meat production. And factory farming is ‘optimal’ only as long as degrading waterways is free. If dumping this stuff becomes costly — even if it simply carries a non-zero price tag — the entire structure of food production will change dramatically.”

Animal welfare may not yet be a major concern, but as the horrors of raising meat in confinement become known, more animal lovers may start to react. And would the world not be a better place were some of the grain we use to grow meat directed instead to feed our fellow human beings?

Again, this isn't coming from some activist -- I've seen this guy pull apart live seafood: he's a foodie, a professional foodie, and definitely not a vegetarian. Does anyone smell a seachange? The only thing that would be more significant would be if Iron Chef had a Challenge: Farmer's Market, or something -- oh, wait, they did that.

Which is to say, food consciousness is hitting its tipping point, and going thoroughly mainstream. The "but if I stop eating cows, how will I possibly get enough protein?" complaint sounds positively quaint -- sooo 1978. Right now, people are practically dying of over-consumption of protein. That last blast of Atkins-diet "ketosis is good for you!" has gratefully faded into history, and there's a really good chance you know what HFCS means, and are absolutely terrified of the shite.

But this, this is major: a food columnist channeling Michael Pollan. The age of meat is watching its tenderloin-shaped, blood-dripping, final sun set.


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