Posted by Brian at 2:07 PM
Are there still people with principles?
Seems like there are some indie rockers who aren't quite willing to sell their souls for some major promotion.
The Thermals, a rambunctious rock band from Portland, Ore., were en route between gigs last year when they got a phone call from their label, Sub Pop. Hummer wanted to pay them $50,000 for the right to use their song "It's Trivia" in a commercial.
Trans Am, an electronic rock band from Washington, spurned $180,000 in ad money from Hummer.
"We thought about it for about 15 seconds, maybe," lead singer Hutch Harris said.
They said no.
Washington D.C.'s Trans Am were offered $180,000 by Hummer for the song "Total Information Awareness."
"We figured it was almost like giving music to the Army, or Exxon," guitarist Philip Manley said.
They said no.
The post-punk band LiLiPUT, who broke up more than 20 years ago, could have pocketed $50,000 for "Heidi's Head" after making close to nothing during their five-year existence. But they, too, said no.
"At least I can sleep without nightmares," Marlene Marder reasoned.
As the article noted, $50K is a lot of money for a struggling band, and that's the low end of these offers. Then there's the exposure that a major ad campaign can bring to a brand new band--that's worth even more. And yet these guys feel so strongly about the evil that is Hummer that they're turning down the cash.
Now it's possible that these guys know their audience, and fear they'd be reviled as sellouts if they let Hummer license their music, but it's still a gutsy call and I, for one, salute it.